The Ingredients

The Ingredients

Hydroxyapatite

Hydroxyapatite is a naturally occurring calcium phosphate mineral. It makes up the majority of tooth enamel and a significant portion of bone — it's the material your teeth are built from, not an additive designed to imitate it.

It was first developed for oral care use in Japan in the 1970s, and hydroxyapatite toothpastes and powders have been widely available across Japan and Europe for decades. In recent years it's become increasingly familiar to consumers elsewhere, including here in Australia.

We use it because it's the mineral teeth are made of, and because we think an oral care gum should be built around ingredients that belong there.

Xylitol

Xylitol is a naturally derived sugar alcohol, originally isolated from birch bark and now produced from a range of plant sources. It's used as a sugar substitute in oral care products worldwide, and it's what makes Miller Craft completely sugar-free.

A note for pet owners: xylitol is toxic to dogs. Please keep your gum somewhere they can't reach.

A natural gum base

Most mainstream chewing gum is built on synthetic rubber — the same family of polymers used in tyres and adhesives. Miller Craft uses chicle and mastic: tree resins that have been chewed for thousands of years, long before gum was manufactured. It's why our gum is plastic-free.

Why gum?

Dentists have long recommended chewing sugar-free gum after meals, and Australia's food standards recognise a specific relationship here: sugar-free chewing gum helps maintain tooth mineralisation, when chewed for at least 20 minutes after eating or drinking.

That's the window Miller Craft was made for — the stretch after coffee, lunch, or a snack when brushing isn't an option.

Our approach

We're not making medical claims about our gum, and we won't. What we'll tell you is exactly what's in it and why we chose it. Hydroxyapatite, xylitol, a natural gum base, real flavour, no sugar, no plastic. What you do with that information is up to you — we'd encourage you to read widely and talk to your dentist.